Marketing Plan

Menifee, CA

Coming Soon

From $765,000

+ 3 Photos

Marketing Plan

1. Create a "Meet the Community" Video Series

Feature the builder, local businesses, nearby schools, and lifestyle shots. These short, engaging videos will live on YouTube, Instagram, and your site.

2. "What Your Payment Buys You Here" Campaign

A breakdown of the monthly payments for buyers in the community vs. surrounding areas using the common Builder Credit strategy. Post comparison (5.99% for our newly built home vs 6.875% normal home) infographics and do story walkthroughs using this theme.

4. Email Blast the HousingLink

Send out a refined version of the campaign to all past clients, Between Ryan and myself that is over 5,000 past clients, plus every agent in our database introducing the community.

4. "Build Your Future" Digital Toolkit for Agents

Give local agents plug-and-play open house flyers, social captions, and talking points on financing new construction.

5. Targeted Geofencing Ads Near Model Homes and Competing Builders

Use geofencing to serve ads to people physically near the community, promoting weekend events, quick move-in homes, or special incentives.

6. 360° Interactive Model Home Tour with Preapproval Button

Let buyers explore the home from anywhere. Add a “Get Preapproved for this Plan” button they can click for a fast 5-minute app. We can embed this on Zillow, your website, and our own.

7. "Why Buy New?" Series with Local Stats

Education on lower maintenance, builder warranties, energy efficiency, and personalization. We would use reels, carousel posts, and blogs.

8. Host a Realtor-Only Sneak Peek Event

Give local agents a first look with drinks, bites, and print-ready marketing kits. Capture a quick video testimonial from each for later marketing use.

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